I’m Lucas, a product designer in Buenos Aires, Argentina. Since 2021 I’ve worked at Playstudios, first on myVIP, its loyalty program, and since 2024 leading product design for The Win Zone.

I write and work from PRDs with Product and Creative Directors, design end to end, and test builds myself before they ship.

Before product design, I worked in animation and audiovisual design. It still shapes how I work: I care about motion, feedback and the small moments that make a product feel alive.

• Product-minded. I start from the metric and the user problem, and I write the PRD when there isn’t one.

• Systems thinker. I build design systems that scale across products and brands.

• Hands-on to release. Prototypes, motion, UAT. I see work through to production.

I do my best work in cross-functional teams where design has a seat at the table from the first problem statement. If that sounds like your team (and you appreciate a good slice of pizza), let’s talk.